So, why is it that companies have a much easier time promoting themselves on other social networks? Redditors might be less likely to connect with branded content than users on other major platforms - like Facebook or Instagram. Even Digiday has referred to the social media site as one of the "trickiest platforms to crack." The company explained why they made these decisions and stood by them without offering a specific fix or solution, other than saying they'd look into price adjustments.īut, this struggle isn't uncommon for brands on Reddit. EA caught wind of this and posted a long reply to one comment. Many of them took to the game's subreddit to discuss how bogus they thought this was. Ahead of EA's Starwars: Battlefront II launch, fans who got to test out the pre-release version of the game were annoyed that they needed to complete a certain number of playing hours or buy extra features in order to play their favorite characters. This moved the comment lower and lower in the thread until it was buried under other posts from users. When EA replied to a comment in a thread discussing a game they created, users quickly pressed the down arrow symbol to downvote it. Why is this so shocking? If you've ever surfed Reddit, a platform that encourages users to start discussion threads, you’ll find that a large chunk of its user base is very interested in gaming. Did you know that the most downvoted comment on Reddit was from a brand?Īnd surprisingly, that comment came from the major video game company EA.
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